I work at the intersection of marketing, SEO & technology.
I'm Sonu Kumar, a Digital Marketing professional focused on SEO, organic growth, e-commerce, performance marketing, websites and AI-assisted workflows.
Sonu Kumar
From learning SEO to building digital growth systems.
My professional journey has been centered around understanding how people discover businesses online, how websites convert that attention into action, and how digital marketing can be used to build sustainable growth.
Over the years, my work has expanded beyond traditional SEO. I have worked across search optimization, performance marketing, e-commerce, website optimization, content, lead generation, email marketing and digital campaign execution.
I have worked across different industries including steel and manufacturing, healthcare, news and e-commerce. This exposure has helped me understand that digital growth rarely comes from one channel alone.
A website may need SEO to attract people, useful content to educate them, a strong landing page to convert them, analytics to understand their behaviour and marketing campaigns to accelerate growth.
That broader view is what I want to bring to DM Sonu Growth.
What I bring to digital projects.
Experience that shaped how I think about growth.
My experience has developed across SEO, healthcare, manufacturing, digital projects and e-commerce.
Project Assistant
Working on digital marketing and project initiatives for healthcare and research projects.
- Managing multiple WordPress websites.
- Planning on-page SEO, technical SEO and content strategy.
- Managing Search Console, Analytics and website performance reporting.
- Supporting conference websites, landing pages and digital campaigns.
- Collaborating with doctors, researchers, designers and developers.
Digital Marketing Executive
Worked on digital marketing activities across healthcare websites, events, registrations and campaigns.
- Managed SEO for multiple healthcare websites.
- Worked on event and conference registrations.
- Supported payment-enabled e-commerce style registration funnels.
- Executed email campaigns and lead nurturing.
- Worked with Google Ads and YouTube Ads.
- Optimized landing pages for conversions.
SEO Executive / Digital Marketing Executive
Worked on SEO and digital growth for a steel and manufacturing business.
- Managed technical and on-page SEO.
- Worked on high-competition keyword rankings.
- Improved Google Business Profile visibility.
- Worked on local SEO, calls and direction requests.
- Improved organic traffic and keyword reach.
- Supported backlink acquisition and content optimization.
SEO Trainee
Started building foundational SEO knowledge through backlink building, submissions and off-page SEO work across news websites.
The areas I work across.
My skill set combines acquisition, optimization, conversion and technology.
SEO & Organic Growth
On-page SEO, technical SEO, keyword mapping, SEO-friendly URLs, schema, metadata, content strategy and organic traffic growth.
Performance Marketing
Google Ads, Meta Ads, retargeting, creative testing, ROAS optimization and performance analysis.
E-commerce Growth
WooCommerce, product listing optimization, product pages, catalog management, checkout and conversion optimization.
Websites & WordPress
WordPress, Elementor, landing pages, website content updates, performance optimization and digital project execution.
CRO & User Behaviour
Conversion rate optimization, product page UX, Microsoft Clarity, A/B testing and landing page optimization.
AI & Automation
Using tools such as GPT, Perplexity, Gemini, Canva AI and Claude to support content, research and workflow automation.
Different industries. Different growth problems.
Working across different sectors has exposed me to different audiences, search behaviour, business models and conversion challenges.
Work across websites, SEO and digital growth.
My portfolio includes healthcare websites, conference platforms, steel and manufacturing websites and e-commerce projects.
Healthcare Websites
Worked on websites including mdlines.com, vaaghealth.org, vaaghealth.com, drdeepakaiims.com and drdeepakagrawal.com, covering SEO, content optimization, visibility, branding and lead generation.
Conference & Registration Platforms
Worked on conference and event websites including spinecon.in and ispns.in, involving registration workflows, payment gateway integration, email communication and lead tracking.
Steel & B2B SEO
Worked on PS Steel and other manufacturing websites with a focus on keyword rankings, product SEO, category optimization, local SEO and lead generation.
Product & E-commerce Optimization
Worked on WooCommerce and marketplace product listings, product titles, descriptions, images, pricing, variants and conversion optimization.
Building the next phase of DM Sonu Growth.
Digital marketing is changing quickly. AI is changing how people research, create content, analyze data and automate repetitive work.
I want DM Sonu Growth to evolve beyond a personal portfolio into a useful platform where marketers, creators and businesses can find practical information and tools.
Practical SEO Resources
Guides, frameworks, checklists and experiments focused on organic growth.
Marketing Tools
Simple tools that solve repetitive problems faced by marketers and creators.
AI Workflows
Practical AI-assisted systems for content, research, marketing and automation.
I believe useful beats complicated.
"Don't just create more content. Create something people actually need."
The goal behind DM Sonu Growth is to turn practical experience, research and experimentation into resources that are genuinely useful.
Continuous learning is part of the journey.
I am pursuing a B.A. (Hons) in Political Science through IGNOU. I completed my Class 12 education through CBSE in 2022.
Alongside formal education, my professional development has been strongly practice-oriented, with continuous learning across SEO, digital marketing, analytics, e-commerce and AI tools.
Let's build something useful.
Whether you're here to learn SEO, explore digital marketing, discover useful tools or discuss a project, you're welcome to connect.
Contact DM Sonu →